11:00 Registration of participants: coffee
Welcome speech, Emin Yeritsyan, President of the Union of Communities of Armenia
Tatevik Davtyan, Coordinator of the COE "Institutional Assistance to Communities of Armenia" project
11:20 Presentation of participants, disclosure of expectations
Presentation: Anush Begloyan
12.00 The main provisions of the CAA communication strategy its implementation in the context of PR trends
Presented by Anush Begloyan
13.00 Presentation of the results of the poll conducted by the PR Officers of Local Self-Government Bodies.
Presentation: Anush Begloyan
14:00 Lunch break
15.00 Introducing the new CAA website, content management principles and resources, news, community pages
Presented by Arpine Ghazaryan:
16.00 Modern digital communication tools (blog-platforms, Facebook) management, efficiency indicators,
Presented by Anush Begloyan
17:30 Coffee break
17.45 Monitoring and practical work with Armenia information flow
Presented by Anush Begloyan
18.30 What makes the press release attractive for media?
Presenter: Anna Israelyan
20.00 Day wrap-up:
